Sales & Client Growth Consultant

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Job Description

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We are looking for a Sales & Client Growth Consultant to take ownership of inbound lead handling, discovery calls, qualification, and closing new business for We Build Trades, while also supporting the early-stage client journey through kickoff and initial account alignment.

Inbound leads are warm enquiries generated through paid advertising, referrals, booked strategy calls, and marketing campaigns.

This role is for someone who can confidently run a structured sales process, build trust quickly, handle objections, and convert warm leads into paying clients. It is also for someone who understands that long-term success comes from setting correct expectations, aligning on goals, and creating a smooth handover into delivery.

This role reports directly into leadership and works closely with Sales, Operations, and Account Management to ensure smooth client transitions.

Key Responsibilities

1. Sales Ownership & New Business Conversion

  • Run discovery calls with inbound leads and follow a structured sales process to qualify opportunities.
  • Take ownership of the sales journey from first contact to close, ensuring each lead is handled professionally and consistently.
  • Identify client needs quickly, diagnose problems clearly, and position We Build Trades’ services in a way that is accurate, ethical, and effective.
  • Confidently handle objections and guide leads towards a decision, without pressure selling or misalignment.
  • Ensure each opportunity has clear next steps, follow-up actions, and a defined outcome.
  • Own performance against measurable targets including close rate, speed-to-lead, show rate, revenue generated, and CRM accuracy.

    2. Pipeline Management & CRM Discipline

    • Maintain accurate, up-to-date CRM records including notes, call outcomes, follow-up tasks, pipeline stages, and deal values.
    • Keep pipeline clean and structured so the business has clear visibility on what is happening, what is progressing, and what is blocked.
    • Follow up consistently using calls, email, and workflow-driven processes to ensure leads do not fall through the cracks.
    • Support improvements to pipeline structure and sales process inside the CRM to improve conversion and speed-to-close.
    • We currently use GoHighLevel (GHL) as our CRM platform. Experience with CRM systems is essential.

    3. Kickoff Meetings & Early-Stage Client Growth

    • Learn and support the account management side of the business so you can run kickoff meetings and improve the handover experience.
    • Conduct kickoff meetings where required, ensuring clear alignment on goals, scope, expectations, and next steps.
    • Help clients understand the delivery roadmap at a high level so the transition from sales to fulfilment is smooth and confident.
    • Act as a bridge between sales and fulfilment, ensuring the delivery team receives the right information and the client feels supported.
    • Kickoff responsibility covers early-stage alignment and expectation setting, not long-term account management ownership.

      4. Service Understanding & Commercial Confidence

      • Build strong knowledge of We Build Trades’ services and how they fit together (Google Ads, Meta Ads, SEO, conversion optimisation, and marketing systems).
      • Communicate marketing concepts clearly to non-technical business owners, using simple language and real-world examples.
      • Align prospects with the correct solution based on budget, goals, and suitability – not just what is easiest to sell.
      • Support improvements to how offers are positioned, packaged, and explained based on real sales conversations.

      5. Communication, Organisation & Professional Standards

      • Maintain clear, professional communication across calls, follow-ups, email, and internal notes.
      • Ensure clients and prospects have clarity on:
        • What is being done
        • Why it is being done
        • What happens next
      • Stay organised across your diary, pipeline, follow-ups, and internal coordination.
      • Represent We Build Trades professionally and consistently across every interaction.

      6. Process Improvement & Systemisation

      • Feed back objections, patterns, and lead quality insights to improve marketing, lead qualification, and sales messaging.
      • Document what works and contribute to refining scripts, discovery call structure, and follow-up frameworks.
      • Help build repeatable sales processes that scale without quality dropping.

      Experience & Skills Required

      Essential

      • Proven ability to run discovery calls, qualify leads, and close new business.
      • Strong objection handling and confidence guiding prospects toward a decision.
      • High level of organisation with strong CRM discipline and pipeline management habits.
      • Excellent communication skills with the ability to explain concepts clearly and confidently.
      • Comfortable working in a fast-paced, performance-led environment with clear targets and accountability.
      • Ability to work closely with internal teams to ensure smooth handover and strong client experience.

      Desirable

      • Experience selling marketing services (Google Ads, Meta Ads, SEO, web, CRO, or similar).
      • Experience working with service-based businesses.
      • Experience supporting onboarding, kickoff, or account management processes.
      • Experience improving, documenting, or systemising sales processes.
      • Familiarity with CRMs and automation workflows (e.g., Go High Level or similar).

      Personal Attributes

      • Confident, credible, and calm on calls.
      • Consultative approach – focuses on fit and outcome, not pressure.
      • Strong ownership mentality – follows through and closes loops.
      • Organised and structured – controls pipeline and next steps consistently.
      • Commercially minded with a focus on ROI and long-term client success.
      • Enjoys performance, accountability, and improving systems over time.

      What We Offer

      • Competitive basic salary with strong earning potential through commission and performance.
      • On-Target Earnings (OTE) discussed at interview stage based on experience and performance
      • Significant opportunity to grow within a fast-growing company.
      • Full training is provided on the service, systems, and how We Build Trades operates.
      • Opportunity to work in a high-standard environment focused on quality and results.
      • Fun, Dynamic Work Environment: Work in an office with a pool table, mini-gym, and a collaborative team.
      • Meaningful Work: Help trade businesses scale through smart marketing and structured systems.
      • Structured onboarding programme with clear 30-60-90 day development milestones.

      Hiring Process:

      1. Watch the Video Above
      2. Online application (Pre-qualification)
      3. Short Zoom interview (Qualified applicants only)
      4. In-person interview with an on-site assessment
      5. Background Check
      6. Offer

      Why We Build Trades?

      We Build Trades works with ambitious businesses and takes growth seriously. This role is about driving new business, creating strong early-stage client relationships, and supporting long-term success through clear process, strong communication, and high standards.

      We are an equal opportunities employer and welcome applicants from all backgrounds.

      Job Details:

      • Job Type: Full-time
      • Pay: Depending on experience.
      • Additional Pay:
        • Bonus scheme
        • Performance bonus
      • Benefits:
        • Company pension
        • Flexitime
      • Schedule: Monday to Friday
      • Work Location: 19 Hereward Rise, Halesowen, Birmingham, B62 8AN 

      Ready to drive revenue and build lasting client relationships? Apply now as our Sales & Client Growth Consultant and help deliver high-performance growth for trade businesses across the UK.

      APPLY NOW