enhance marketing
precision with call tracking
Call tracking lets you know how people found your number.
Whether it is online or through more traditional advertising methods, when you understand the trail to your door, you can you can focus your marketing better.
How Does Call
Tracking Work?
Call tracking uses several phone numbers to record how someone finds you – each marketing channel has a designated number.
The ones that ring the most are the ones that give you the biggest bang for your advertising buck.
It’s a straightforward yet highly valuable tool for home service businesses.
Benefits of Call Tracking
Want to know if it’s your van signage, social media posts or website that brings the most business? When you understand what works and what doesn’t, you can spend your advertising budget more wisely.
Customers don’t always say how they found you, but you need to know so you can grow and improve. Why call tracking is a no-brainer for trade businesses:
It’s an easy-to-implement method to help analyse marketing results
You gain the ability to track, log and follow up on leads
Learn whether the website, blogs and social media posts are worth your investment
Recognise which of the social media posts, blog posts or website pages work best
Learn about your customers’ research behaviors
Understand changing trends in advertising for your trade
Through call tracking, you gain control over your marketing budget by eliminating investment in the methods that get poor results.
You can get an insight into customer behaviour and how it changes over time.
Call tracking literally removes the blindfold!
Why It’s Important To Understand Customer Behaviour
Call tracking allows you to understand why customers call, where they called from and whether they booked or asked for a quote.
When you know this, you get a better handle on the things that drive them.
You can also spot possible issues with your processes so you can make improvements.
Each marketing tactic that works can be examined for further opportunities.
The wording, images and content of an advert, a landing page, or a social media post all contribute to how potential customers behave.
When you understand all this, your opportunities open up.
Call Tracking for All
Marketing Methods
Call tracking does not just apply to online efforts.
It is most effective when applied to every ad campaign you run including:
Email
campaigns
Local flyer distribution
Sponsorship
Special offers
Signage
Google Maps
Social media posts
Wherever you market your trades business, you could be using call tracking.
That’s the best way to measure your ROI.
Website Analytics
Drill Deeper
When you have a firm grasp of what’s actually happening on your website, it’s much easier to make the changes needed to improve and grow your business.
There is a lot you can understand when you drill deeper into your call tracking information.
You can see what pages convert customers, such as – do they book from the home page or a subpage?
Website Analytics
Drill Deeper
When you have a firm grasp of what’s actually happening on your website, it’s much easier to make the changes needed to improve and grow your business.
There is a lot you can understand when you drill deeper into your call tracking information.
You can see what pages convert customers, such as – do they book from the home page or a subpage?
Do customers want to learn more about a specific topic before booking with you?
If that’s the case, do you need more information on your home page?
We set up call tracking as part of our services, so you have all the right marketing tools at your disposal.
When you offer home services, our call tracking system is crucial to business growth.
The Next Step –
Appointment Booking System
Automated bookings make your life easier.
Control what and when customers can book, and leave the rest to them.
Schedule estimates, surveys and services in seconds.
Want to know how an appointment booking set-up could work for you?
